If we’re not using mobile marketing to attract new customers to our business, then we have a lot to worry – as our competitors are already using it and are getting those customers instead. Mobile is not the future, it is the now. We need to meet our customers in the environment of their choice, not where it is convenient for us.
In today’s age we need to be mobile pioneers and mobile natives. The majority of internet usage will be seamlessly done via a mobile device and for most people, the mobile web will be their primary, if not their only, way of experiencing the internet.
Be quick to cultivate the new age skills of mobile marketing.