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Module 9
Email Marketing

An email address is like a customer’s ‘digital fingerprint’. Email has an ability many channels don’t: creating valuable, personal touches – at scale. A small list that wants exactly what we are offering is better than a bigger list that isn’t committed. We should focus on growing our list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI.

 

If we could increase our signups by 10% while decreasing our churn rate by 30%, how would that change our growth trajectory? Asked another way: What color would our next Mercedes be?

 

Learn how to win big with Email Marketing.

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Overview

  1. Set up an Email Marketing Machine
  2. ISP
  3. Hosting facility
  4. Mail Transfer Agent (MTA)
  5. IP/Domain Name System (DNS)
  6. Mail Exchanger (MX) Record
  7. Whitelisting
  8. Response Handlers
  9. Bounces
  1. Conversation
  2. Relevance
  3. Incentives
  4. Timing
  5. Creative & Copy
  6. Attributes
  1. CRABS – Do your emails have CRABS? – Chunking, Relevance, Accuracy, Brevity, Scannability
  2. Email Template Model
  3. Best Practices
  4. NLP Demonstrations (Neuro Lingusitic Programming) to understand customers better
  1. Setting up Auto Responders
  1. Personalization – More than first name or last name, it is about Relevant Content
  2. Rented List emails
  3. Co-Branded emails
  4. Third Party email Newsletters
  5. Viral emails
  6. Event-Triggered emails
  7. House E-Newsletters
  1. Tools to enhance Lead Nurturing
  2. Enhance better Reach
  3. Analyze Behavior Patterns
  4. Analytics
  1. Customer Personal Toolkit
  2. Complete Email Marketing Worksheet
  3. Content Editorial Calendar
  4. Digital Marketing Strategy Toolkit
  5. Email Contact Strategy Template
  6. Email Campaign Calculator
  7. Email Marketing Health Check
  8. Web Resouces to improve Subject Lines, HTML Codes, Spam Testers and Deliverability Issues
  1. What is Automation?
  2. How does it work?
  3. What are the benefits?
  1. Features & Functions available
  2. What are Workflows?
  3. How to create a Workflow?
  4. Cost
  5. Most widely used Platforms
  1. Click to Reply options
  2. Other features
  3. Results
  1. Be equipped with Legal aspects involved in sending emails in various countries
  2. Never let your emails land in Spam Folders
  3. Be equipped with Key Techniques
  4. Start to manage your emails professionally using MailChimp
  1. MailChimp
  2. Google Advanced Search
  3. Chrome Extensions: Clearbit Connect, Anymail Finder, Email Extractor, VoilaNorbert, Email Generator, Sender Policy Framework (SPF)Validation Tools