E-Commerce is a powerful means to connect the unconnected to global trade. We can’t wait for customers to come to us. We have to figure out where they are, go there and drag them back to our store. Because of the increased use of social media on smartphones and social media’s involvement in retail sales, ‘social selling’ has become red hot. Anyone hoping to improve their online sales success must take advantage of emerging trends. E-commerce leaders will have to keep with these changes to survive and stay ahead. We should also interrogate things about what is the best experience for the customer.
In the beginning, E-commerce was really about getting commodity products online as cheaply as possible. Now, we’re moving into the more exciting phase of E-commerce, where it’s about emotional products – the things people really cherish. Very soon, brick and mortar retail spaces will be little more than showrooms. The sooner we drop the ‘e’ out of ‘E-commerce’ and just call it commerce, the better.
Learn how to work out a profitable e-commerce store.